CAMPAIGN: Toyota Prius Roadtrip
AGENCY: Saatchi Design
ART DIRECTOR: Julian Melhuish / Sam Byrnes
PHOTOGRAPHER: Nick Bowers
The brief for this Toyota Prius shoot was to document a 1,000 kilometre road trip.
The nature of the shoot was to capture a library of images that illustrated how far the vehicle can travel on a tank of fuel.
The style of photography was very loose. Natural available light and spontaneous moments. The aim, to capture as many shots and variations as possible.