CAMPAIGN: Toyota Prius Roadtrip

AGENCY: Saatchi Design

ART DIRECTOR: Julian Melhuish / Sam Byrnes

PHOTOGRAPHER: Nick Bowers

The brief for this Toyota Prius shoot was to document a 1,000 kilometre road trip.

The nature of the shoot was to capture a library of images that illustrated how far the vehicle can travel on a tank of fuel.

The style of photography was very loose. Natural available light and spontaneous moments. The aim, to capture as many shots and variations as possible.